What is the difference between the Starter and Pro plans?

Scale and tracking control. Starter is the free plan for a small program with one referral structure; Pro is for merchants who need product-level commission rules, individual discount codes, or attribution that outlasts the first purchase.

What Starter covers

Starter: $0/month

Up to 10 affiliates, one group, and one standard referral link per affiliate. Autopay is available and live chat support is included. There's no trial because there's nothing to charge.

That's enough to validate an affiliate program, or to run a small one with a handful of partners on one standard referral structure.

What Pro adds

Pro: $39/month

Pro removes the Starter limits (unlimited affiliates, groups, and links) and adds these tools:

• Custom referral links in the structure you prefer.
• Unique discount codes that attribute qualifying purchases to the affiliate who shared them.
• Product-specific commissions, so rates can vary by product.
• Permanent customer connection: after a first referred purchase, the customer can stay connected to the referring affiliate so later purchases keep attributing to them, when the feature is enabled.
• A custom signup form on your storefront in place of the default affiliate signup form, for stores on Shopify's new customer accounts.
• Linked stores: affiliates on a main store are copied to your other Shopify stores. Every linked store needs the Pro plan or above.

These matter once affiliates promote different products, need their own codes, or should keep earning past a single first purchase. Whatever you configure, spell the attribution rules out for affiliates and customers; commissions only follow the tracking methods you've set up.

Where Basic and Premium fit

• Basic: $19/month. Removes the Starter limits and adds Klaviyo and the Analytics Overview report, but none of the Pro tools.
• Premium: $59/month. Everything in Pro, plus product attribution, group automation, lower Autopay fees, and manual payouts.

All paid plans are flat monthly Shopify charges in USD every 30 days and include a free trial: 14 days on Basic and Pro, 7 days on Premium. Autopay processing fees sit outside the subscription, and the affiliate always receives the full commission. On Starter, Basic, and Pro those fees are 3.9% for bank account payments and 8.9% for card payments, credit or debit. On Premium they are 2.9% and 6.9%.

From November 1, 2026, Autopay also adds a low volume fee of 2 USD to each affiliate payout under 25 USD, in the store currency (for example 2 EUR for each payout under 20 EUR). A payout threshold at or above that limit avoids it on monthly payouts.