Leveraging your own audience Affiliate and influencer marketing is probably the most cost-effective form of advertising. Your ROI is guaranteed from the first sale, without adding any additional overhead costs. You pay for targeted word of mouth - which makes finding the right partners to work with the most important aspect of a successful program .  How do you find them? Well, the first place to look is your own website traffic and customers. Chances are you've already caught the eye of people with large enough online audiences to get started. Finding your first affiliates can be as simple as adding a link to...