How to Create Custom Links (Pro plan)
How to Create a Custom Link
This guide explains how to create memorable, branded, and specific referral links for your affiliates. Custom Links allow you to replace random tracking IDs with clear, professional URLs that lead to higher engagement and conversion rates.
Follow these steps to generate a personalized link for a specific affiliate.
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Select the Affiliate. From your main merchant dashboard, navigate to the Affiliates section. Find the specific affiliate you want to create a link for and click on their name to open their profile.
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Initiate Link Creation. Within the affiliate's profile details, scroll down to the "Referral links" section and click the "New Link" button.
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Configure the Link Options. A configuration window will appear. First, under Link type, choose Custom link (Pro plan). Then fill in these fields:
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Destination (Optional): Use this to create a "deep link" to a specific page on your store, such as a product, collection, or landing page. If left blank, the link will default to your homepage.
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Appearance: This is the unique, branded text that appears at the end of the URL.
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Example: To create
yourstore.com/alice, enteralicein this field. Simple Affiliate saves the appearance in lowercase.
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Link discount settings (Optional): Choose Always apply discount code when clicked to apply the affiliate's unique discount code to the customer's cart when they click the link, Never apply discount code when clicked to turn it off, or Use group default to follow the group's setting.
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Important Prerequisite: For this to work, you must first have an active Discount Rule for the affiliate's Group.
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Save and Activate. Once you have configured your options, click "Save." The new custom link will appear in the affiliate's profile and their personal dashboard immediately.
Important Rules to Remember
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Uniqueness: Link appearances must be unique across your entire program. You cannot assign the same "Appearance" (e.g.,
/SUMMER) to two different affiliates. -
Case Sensitivity: Case does not matter: Summer and SUMMER count as the same link.
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Automatic Tracking: Even though these links look different, they use the same underlying tracking technology as standard links, ensuring the affiliate always receives credit for the sale.
What Happens Next?
Your affiliate can now copy their new custom link directly from their dashboard. Because these links are shorter and more descriptive, they are perfect for use in Instagram Bios, YouTube Descriptions, or Podcast call-to-actions.