Affiliate marketing is a must-do strategy for Shopify merchants who want to grow their customer base and revenue. But with so many tools available, choosing the right one to host your program can be challenging.
UpPromote and Simple Affiliate are two big names in the affiliate marketing space, each with distinct features, pricing, and usability. Only one will better fit your business needs. Let’s find out which.
UpPromote and Simple Affiliate let businesses build, track, and optimize their affiliate programs. While both simplify program management, their distinct affiliate features cater to different business needs.
UpPromote is ideal for users who need advanced customization in their affiliate programs. While its extensive features are powerful, the platform’s complexity may feel overwhelming for those who value simplicity or are just getting started.
Some users report being frustrated with the outdated tutorials, especially during onboarding. These tutorials don’t match the current layout, which slows down the process of starting an affiliate program.
Reviewers were also disappointed in the lack of offerings between pricing tiers, making them hesitant to upgrade to larger plans. The feature differences and often unreliable functionality don’t seem worth the price hike.
Key Features of UpPromote:
UpPromote has a range of tools for merchants who want a highly intricate affiliate program:
Pricing:
UpPromote has a tiered pricing structure. It starts basic but spikes quickly when your business requires any customization or special features UpPromote advertises. Getting in the door is straightforward, but you can expect your billing to grow quicker than your use case.
Who Is UpPromote Best For?
UpPromote is best for businesses with established affiliate marketing experience and those who have the capacity to use customization and advanced tracking features.
It’s perfect for large businesses or marketing teams with extra configuration time to take advantage of all the features.
Simple Affiliate is an excellent tool for managing affiliates, offering essential features without unnecessary complexity. Its affordable pricing makes it an especially popular choice for small businesses and startups.
Users often cite that it’s straightforward, affordable, and flexible enough to be customized to fit branding well. It’s also one of Shopify’s most trusted partners, having recently participated in the launch of the new Customer Account Extensions feature.
Simple Affiliate also supports tax and compliance features for merchants with specific security needs. Automated 1099 tax form handling and built-in compliance reporting save time and effort, making it easy for business owners to stay on top of regulations. Even small businesses can confidently manage affiliates while meeting tax and legal requirements.
“Great app, straightforward, very affordable, and has enough flexibility to be customized to fit our brand well,” – Shopify App listing, October 2024.
“Simple affiliate is just like its name…Simple, easy and uncomplicated to operate. The tech support staff is very responsive and geared to assist when we need them.” – Shopify App listing, October 2024.
Key Features of Simple Affiliate:
Pricing:
Simple Affiliate offers accessible pricing with options to fit everyone. The free Starter Plan supports up to 10 affiliates and includes essential functionality, making it ideal for small businesses.
At $39 per month, the Pro Plan adds advanced options like custom links, discount codes, and support for unlimited affiliates as you grow.
Who Is Simple Affiliate Best For?
Shopify merchants looking for a streamlined affiliate marketing platform customized to their brand, whether big or small, should choose Simple Affiliate.
While both UpPromote and Simple Affiliate have their strengths, Simple Affiliate is a more accessible option for businesses that value ease of use, reliable functionality, and capacity to scale. It’s intuitive, requires no developer intervention, and is a much more streamlined way to manage your partners.
Keeping your affiliate program straightforward allows users to focus on what matters most: happy partners and business success. Book your Simple Affiliate demo today.