How to Add a Product to a Collection in Shopify

November 13, 2024
How to Add a Product to a Collection in Shopify

If you’re running an online store on Shopify, organizing your products into collections can make it easier for customers to find what they need. That means more revenue for your store. 

Collections group similar items, such as “Men’s Clothing” or “Summer Sale,” making the shopping experience smooth. 

This guide will walk you through how to add a product to a collection in Shopify in a few easy steps.

What is a Collection in Shopify?

A collection is a group of products that share a common category or theme. For example, you could create collections for:

  • Clothing: Shirts, pants, or dresses

  • Sales: Discounted items

  • Seasonal Products: Holiday or summer collections

Adding products to collections can help customers find stuff more easily and generally just improve your store’s organization. Want to know more about Shopify products? Check out our blog about Shopify product IDs.

How to Add a Product to a Collection in Shopify?

Adding products to collections in Shopify is pretty straightforward. Whether you want to group items by category, season, or discount, this step-by-step guide will show you how to organize your products effectively. 

Follow these simple instructions to ensure your store stays neat, navigable, and optimized for sales. 

Manual Method

  1. Access Your Shopify Admin: Log in to your Shopify admin panel.

  2. Navigate to Collections: Go to Products > Collections.



  3. Create or Select a Collection:



    • If you need to create a new collection, click on Create collection. Choose Manual as the collection type, then enter a title and description.



    • If you want to add products to an existing collection, click on that collection.

  4. Add Products:

    • In the collection page, scroll down to the Products section.



    • Click on Browse, search for the products you want to add, and select them.



    • After selecting the products, click on Add and then Save to finalize your changes.

Automated Method

  1. Access Your Shopify Admin: Log in to your Shopify admin panel.

  2. Navigate to Collections: Go to Products > Collections.



  3. Create a New Collection:



    • Click on Create collection and select Automated as the collection type.

    • Enter a title and description for your collection.

  4. Set Conditions for Automation:



    • Define the conditions that products must meet to be automatically included in this collection (e.g., product tags, price ranges).

    • Choose whether products must match all or any of the conditions set.

  5. Save the Collection: Click on Save, and Shopify will automatically add qualifying products based on your specified conditions.

Why Use Collections?

Using collections in Shopify offers several key benefits for both store owners and customers:

1. Improves Customer Experience

Instead of browsing through your entire product catalog, customers can quickly find what they need by navigating collections. 

For example, a collection named “New Arrivals” will help shoppers discover your latest products right away.

2. Makes Navigation Easier

Well-organized collections improve your store’s layout and usability. Grouping products by category (e.g., “Shoes,” “Accessories”) ensures that visitors don’t get overwhelmed by too many choices. You can also display featured collections on the homepage to draw attention to popular items.

3. Increases Sales and Conversion Rates

Collections make it easier for customers to explore related products. For example, if someone is browsing your “Winter Collection,” they may end up purchasing multiple complementary items, like scarves, gloves, and coats. 

A better shopping experience increases the chance of conversions.

4. Helps with Promotions and Campaigns

Collections are great for seasonal promotions and flash sales. You can create a temporary collection such as “Halloween Sale” or “Black Friday Deals” to make discounts more visible. Once the event ends, you can easily remove or update the collection.

5. Boosts SEO (Search Engine Optimization)

Each collection page in Shopify creates a unique URL that can help your store rank higher on search engines. By giving your collections relevant names (like “Men’s Leather Jackets”), you increase the chance of being found when customers search for those products online. 

Adding detailed descriptions to collections can further improve your store’s SEO.

6. Organizes Your Inventory

Collections also help store owners manage inventory efficiently. By segmenting products into groups, you can quickly spot trends, such as which items are selling well within a collection. This insight makes it easier to update stock levels and plan future inventory needs.

Conclusion

Adding products to collections in Shopify is a simple way to keep your store organized and improve the shopping experience for your customers. Whether you prefer manual or automated collections, Shopify gives you the tools to manage your products easily. 

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