The key to a successful affiliate program is the right tooling. However, with the market saturated with options, deciding which one best suits your business needs can be challenging.
Refersion and Simple Affiliate are two popular choices in the market. Each has powerful platforms with thousands of users and unique features. Here, we have the details you need to make the right decision to launch your affiliate marketing program and drive revenue.
Launching or expanding your affiliate program begins with research. Refersion and Simple Affiliate are two well-known platforms that offer different approaches. Let’s find out which better fits your team.
Refersion is built for larger businesses that need more advanced features, though onboarding may take some time.
Key Features
Pricing: Refersion’s pricing jumps quickly, especially if you need advanced features. It uses tiered plans, so costs increase as you add more affiliates or features. Your bill often changes between months.
Who It’s Best For: Refersion is best suited for larger businesses that need more detailed analytics and custom tracking. If you’re prepared to pay for extra features, it might be the choice for you.
The aptly named Simple Affiliate makes program management… simple! Its customizable design and robust functionality also make it a good fit for businesses of any size. Simple Affiliate is also one of Shopify’s most trusted partners, and it was recently included in its new Customer Account Extensions launch.
“This app is amazing for managing affiliates. The dashboard is very intuitive and the support team is great! Highly recommend.” – Shopify App listing, July 2024.
“I’ve been using Simple Affiliate for a few months now and I really like it so far. It’s easy to set up and has all the features you need to run an affiliate program. The ability to autopay affiliates directly into their bank accounts is a huge plus. Also, the support team is super responsive and helpful.” – Shopify App listing, May 2024.
Key Features:
Pricing: Simple Affiliate offers a budget-friendly monthly plan that includes all the necessary core functionality. There is no tiered pricing system that can quickly exceed your budget as you scale.
Who It’s Best For: Simple Affiliate is ideal for businesses of any size that want strong functionality with a user-friendly setup. It’s especially useful for those new to affiliate marketing or working with a limited budget.
Both platforms have valuable features for running an affiliate program. Simple Affiliate is a budget-friendly, straightforward choice with essential tooling, while Refersion requires a more complicated setup and muddies the waters with data you might not necessarily need.
Before shopping, consider your business’s size, goals, and budget. Give Simple Affiliate a test drive today, and get your