Adding customer reviews to your Shopify store can have a big impact on your conversion (which means more revenue in your pocket). Reviews build trust, improve your store’s credibility, and even improve sales. Luckily, Shopify makes adding reviews easy with the help of various apps.
Here’s an easy guide to get reviews set up on your store.
How to Add Reviews to Shopify?
Reviews give potential customers confidence by showing real experiences with your products and highlight what shoppers love most about the stuff you sell. Plus, a steady flow of reviews can keep your store fresh and appealing to new visitors.
1. Choosing a Review App for Shopify
Shopify offers a wide range of review apps, both free and paid, to help you get started. Here are some popular options:
Judge.me (Free & Paid): Known for features like automatic review requests and photo reviews.
Air Reviews (Free & Paid): Helps stores build trust and loyalty through product reviews and customer testimonials.
Loox (Paid): A great choice if you want to add visual reviews, allowing customers to post photos along with their comments.
To find these and other options, visit the Shopify App Store, search for “review apps,” and choose one that suits your needs.
2. Installing the Review App
Once you’ve chosen an app, click Install on its Shopify App Store page. Shopify will then guide you through the installation process, which generally takes just a few clicks. You may need to log in to your Shopify account if you aren’t already logged in.
After installation, the app will automatically integrate with your Shopify store.
In this article, we are using Judge.me Reviews as an example. Features and processes in your chosen app may slightly vary.
3. Configuring the Review App for Your Store
With the app installed, it’s time to configure it for your store. Each review app will have its own setup options, but here are some general steps to consider:
Enable Reviews for Products: Many apps let you decide which products will display reviews. Select whether all or only some products will feature customer feedback.
Customize Review Appearance: Most apps let you adjust the look of the review section, including where reviews appear on your product pages (like below product descriptions or on a separate tab) and their visual style (like the color scheme and star rating layout).
Automate Review Requests: Some review apps let you set up automatic emails asking customers to leave a review after they make a purchase. This feature helps build up reviews without manual effort.
Set Up Notifications: You may also choose to receive notifications when a new review is submitted. Notifications can keep you updated on customer feedback and give you the chance to respond quickly if needed.
4. Testing the Review Feature
Before making the feature visible to your customers, test it by adding a sample review. Head to one of your product pages, submit a test review, and confirm that it displays correctly.
Be sure to check how the reviews look on both desktop and mobile to ensure a smooth customer experience.
5. Encouraging Customers to Leave Reviews
Now that reviews are live on your store, encouraging customers to leave feedback will help you gather valuable testimonials. Here are some effective methods to boost customer engagement:
Send Follow-Up Emails: Use the app’s automated email feature to gently remind customers to leave a review after they receive their order.
Offer Incentives: Some stores offer small rewards, like a discount or coupon, for leaving a review.
Feature Reviews on Social Media: Share positive customer feedback on your social media channels to showcase your products and build social proof.
Customer reviews play a crucial role in eCommerce for several reasons, all of which can directly benefit your Shopify store:
Builds Trust: Reviews provide social proof, helping new customers feel confident in their purchase decisions and reducing any hesitation about buying from an online store they may not know well.
Boosts Sales: Products with reviews—especially those with high ratings—sell better than those without reviews, as they reduce the uncertainty customers often feel when purchasing online.
Improves SEO: Customer reviews can significantly improve your store’s visibility on search engines like Google. When customers use specific keywords or describe certain features in their reviews, it creates fresh, keyword-rich content for your product pages.
Making the Most of Customer Reviews
With reviews up and running, here are a few more tips to get the most out of them:
Respond to Feedback: Acknowledge customer feedback, especially for negative reviews. A thoughtful response can often turn a bad experience into a good one and show potential customers that you care.
Highlight Top Reviews: If certain products receive frequent positive feedback, showcase them on your homepage or in email campaigns.
Learn from Customer Comments: Reviews often provide valuable insights into what customers love or areas for improvement. Use this feedback to make necessary adjustments to your products or services.
Conclusion
Adding customer reviews to your Shopify store is a simple but powerful way to build trust and boost sales. By choosing the right review app, configuring it thoughtfully, and encouraging feedback, you’ll create a more engaging and credible shopping experience for your customers.
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