If you run a Shopify store, adding Messenger can help you do a way better job of communicating with your customers. Messenger makes it easy to chat with shoppers, answer questions quickly, and even boost sales by offering instant support.
In this guide, we’ll walk you through how to add Facebook Messenger to your Shopify store.
How to Add Messenger to Shopify?
1. From your Facebook Page, click Settings.
2. On Page Settings, click Messaging.
3. Then, choose Get started next to Add Messenger to your website.
4. Click the Set Up button.
5. Choose a language, then click Save & Continue.
6. Enter your Shopify URL.
7. Copy the code snippet generated, then click Next.
8. Go to your Shopify admin page. Click Online Store, then Themes.
9. Click Customize.
10. Then, click Theme Actions.
11. Then, click Edit code.
12. Under the Layout folder, look for theme.liquid or similar files.
13. Look for the <body> tag.
14. Then, paste the code you copied from Messenger.
15. Click Save.
16. Return to Facebook, then click Finish, then Done.
Why Add Messenger to Your Shopify Store?
Adding Messenger offers more than just chatting with customers. Here are several ways it can benefit your store:
Instant communication: Customers can message you directly, and you can respond in real time. This builds trust because shoppers know someone is available to help them.
24/7 support: Even if you’re not online, chatbots can answer basic questions like “Where is my order?” or “What’s your return policy?” This improves customer experience without needing extra staff.
Better customer relationships: Personal conversations through Messenger help you engage with customers on a more personal level, which encourages loyalty and repeat purchases.
Increased conversions: When shoppers are unsure about a product, quick answers through chat can help them make a purchase decision.
Cart recovery: Use Messenger to send reminders about abandoned carts, encouraging customers to complete their purchase.
Promotions and updates: You can use Messenger to notify customers about special offers, new products, or sales.
Tips for Using Messenger on Shopify
Using Messenger effectively can help your store stand out. Here are some tips to make the most of it:
Respond quickly: Shoppers expect fast replies, especially when they are ready to buy. Use Messenger notifications on your phone or desktop to stay on top of messages.
Set up a chatbot: Automate common tasks, like sending order tracking info, answering FAQs, or sharing store hours. This saves time and ensures customers get quick answers, even if you’re unavailable.
Promote deals and discounts: Send exclusive discount codes or sale announcements to engage with customers and drive sales. Personalized messages increase the chance that customers will act.
Recover abandoned carts: Use automated reminders to nudge customers about items they left in their cart. Offering a small discount can encourage them to complete their purchase.
Use personalized greetings: Customize messages based on a visitor’s browsing history or past purchases. For example, “Hi! We see you were checking out our new shoes. Can we help you pick a size?”
Analyze chat performance: Review reports from Facebook or Shopify to see how often customers use Messenger and how quickly your team responds. Use this data to improve your process.
Be friendly and professional: Use a warm, friendly tone, but stay professional. Polite conversations create a positive impression of your brand.
Gather feedback: After a purchase, follow up with a short message asking how their experience was. Customer feedback helps you improve your service.
Conclusion
Adding Messenger to your Shopify store is a smart way to improve customer service and increase sales. It connects with customers quickly, provides better support, and even sends targeted promotions.
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