How to Change the Name of my Shopify Store

Thinking about giving your Shopify store a fresh name? Whether you’re rebranding, shifting focus, or just fixing a typo, changing your store’s name is a big step.

This guide will walk you through the process.

Things to Know Before Changing Your Store Name

First, you need to understand that your store name is different from your domain name. The store name is what customers see on your website and receipts. The domain name is the web address or URL they type to find your store.

Changing your store name can affect how customers recognize your brand. Make sure to tell your customers about the change and update your social media profiles.

Log into your Shopify Admin: Go to your Shopify admin page and sign in.
Access Settings: Click on Settings located at the bottom left corner of the screen.

Select General: In the settings menu, click on General.

Edit Store Details: Under the Store details section, find your current store name.

Change the Name: Delete the existing name and enter your new desired store name.

Save Changes: Click on Save at the top right to apply the changes.

Updating Your Domain and Branding (Optional)

If you want to change your web address too, you can buy a new custom domain or update your current one. You might need to change some technical settings called DNS. It’s also a good idea to set up redirects from your old web address to the new one. This helps keep your search engine rankings.

Don’t forget to update your logo, email signatures, and packaging with your new name.

Communicating the Change to Customers

Let your customers know about the name change. You can:

Send them an email
Post about it on social media and your website
Create a list of common questions and answers about the change

SEO Considerations

SEO helps people find your store online. After changing your name:

Update your website’s titles and descriptions with the new name
Keep an eye on where your store shows up in search results
If you changed your web address, set up redirects to avoid broken links

Common Issues and How to Troubleshoot

Sometimes, you might run into problems:

If the new name isn’t showing up, try clearing your browser’s cache or wait a bit
If apps are still showing your old name, contact their support teams
Remember to update your email templates with the new name

Conclusion

Changing your Shopify store name involves several steps. Plan carefully to avoid confusing your customers or hurting your search engine rankings. By following these steps and thinking ahead, you can smoothly transition to your new store name.

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