How to Move Shopify Order Confirmation to Klaviyo

Moving your Shopify order confirmation emails to Klaviyo can be a better experience for your customers. This guide will walk you through the process step-by-step.

Steps to Move Order Confirmation Emails to Klaviyo

1. Disable Shopify Order Confirmation Emails

First, you’ll need to address the default Shopify notifications:

• Open your Shopify admin panel, then go to Settings

• Navigate to Notifications. Find Customer Notifications.

• Locate the Order Confirmation email section

• If you’re on Shopify Plus, you can simply toggle off the order confirmation email
  
  
• For standard Shopify plans, note that you cannot disable this email directly
  
  

2. Set Up Klaviyo for Order Confirmations

Now, let’s configure Klaviyo to handle your order confirmations:

• Log into your Klaviyo account
  
  
• Go to the Flows section and create a new flow for order confirmations
  
  
• Set the trigger for this flow to “Placed Order” or similar events that correspond to when an order is completed

3. Customize Your Klaviyo Email Template

Design your new order confirmation email in Klaviyo:

• Create an email template that aligns with your brand guidelines
  
  
• Include necessary details such as product information and order number
  
  
• Utilize Klaviyo’s dynamic data capabilities to include additional metadata (e.g., location and time for workshops)
  
  

4. Test Your Setup

Before going live, it’s super important for you to verify that everything is working properly:

• Run a test purchase on your Shopify store
  
  
• Make sure that only the Klaviyo email is sent out (if you were able to disable the Shopify email)
  
  
• Check if all dynamic fields populate correctly in the Klaviyo email
  
  

5. Consider Using Integrations

To make your email stack even better, look into integrating tools like Wonderment with Klaviyo. This integration lets you to send more detailed transactional emails based on shipping events and other customer interactions

Important Notes

• If you’re not on Shopify Plus, you may need to inform customers that they will receive two confirmation emails, unless you find a workaround
  
  
• One potential workaround is altering the default Shopify email content to minimize confusion
  
  
• Regularly monitor your email flows in Klaviyo to ensure they are functioning as intended and that customer engagement remains high
  
  

Advanced Tips for Optimizing Your Klaviyo Order Confirmations

Personalization Strategies

Make your emails stand out with personalization. Use the customer’s name and order details to create a tailored experience.

Don’t stop there. Include product recommendations based on what they’ve bought before. It’s a great way to encourage repeat purchases.

Got different types of customers? Segment your audience. Send first-time buyers a special welcome message. Reward repeat customers with exclusive offers.

Leveraging Dynamic Content

Klaviyo’s dynamic content features are powerful. Use them to their full potential.

Integrate with your fulfillment system to include real-time shipping updates. Customers love knowing exactly where their order is.

Make your emails visually appealing. Use progress bars or icons to show order status at a glance.

Get creative with conditional blocks. Show different content based on order value, product type, or customer segment. It’s like having multiple emails in one!

A/B Testing for Optimization

Never stop improving. Use A/B testing to refine your emails continuously Start with subject lines. Test different versions to see which ones get more opens.

Experiment with your email layout. Try different placements for your call-to-action buttons. Small changes can lead to big improvements.

Don’t forget about content. Test various types of additional information. Care instructions, related blog posts – see what your audience responds to best.

Remember, optimization is an ongoing process. Keep testing, keep learning, and keep improving your order confirmations.

Conclusion

Moving your Shopify order confirmations to Klaviyo opens up a world of possibilities for your e-commerce business. By following the steps outlined in this guide, you can create more personalized, dynamic, and effective order confirmation emails. Remember to continually test and optimize your emails, leverage Klaviyo’s powerful features, and always prioritize your customers’ experience.

Ready to take your e-commerce strategy to the next level? While you’re optimizing your order confirmations, why not supercharge your affiliate program too? Simple Affiliate makes it easy to manage and grow your affiliate marketing efforts, seamlessly integrating with your Shopify store.