Throughout the year, your marketing team strives to inspire and motivate affiliates. But nothing does the job quite like the start of a new season. While summer is fun, people look forward to getting into the spirit of autumn, and that means it’s a whole new opportunity to purchase.
Here are 10 fall-themed ideas for you to boost your affiliate marketing campaign.
Why buy one item when you can bundle for a discount? If you have any fall-centered products, we’re talking blankets, candles, socks, books— anything that makes people want to curl up and get cozy, you need to bundle.
Whip up some special affiliate links so audiences can get a deal on all the bundled items their favourite influencers love. Make sure you tell your influencers well in advance what the bundles will include. That way, they have time to make the most compelling cozy posts.
Banners, headers, popups, you name it, it should be autumn-ified. Add some leaves, pumpkins, cups of coffee, and anything else that inspires fall vibes. Once complete, record some website footage that your affiliates can overlay into their promotional posts.
Once their audience can get a glimpse of your cozy landing pages or home page, they might feel more inclined to click through and shop around.
One of the main reasons people love the fall? It’s spooky season, of course. If your offering includes anything that could creep, crawl, or get people into the spirit, it’s time to double down. Encourage your affiliates to showcase and promote your Halloween-themed products, or create an ooky-spooky product video or TikTok.
Grocery stores put out Halloween candy in September, so you and your affiliates should be ahead of the curve, too.
Thanksgiving isn’t just a good ol’ American holiday. For Canadians, the date falls on Monday, October 13th this year. If you have Canadian influencers, ensure they’re equipped with Thanksgiving weekend promo codes, assets, and are prepared to create wholesome, family-oriented content.
Admit it. You want to know which fall-themed candle scent you are. People love doing online quizzes, and it’s a great excuse for affiliates to make a new post sharing their results, and for users to visit your website.
You can make a silly little quiz about just about anything! Just make sure it relates back to one (or more) of your products. That way, people can shop based on their personal quiz results.
You don’t have to be a food-based Shopify store to make the most out of cooking content. Everyone loves to warm up when it gets cold (butternut squash soup, anyone?), so have your affiliates who are wizzes in the kitchen cook something up.
They can mention your products before, during, or after they cook. That way, your store is associated with the cozy autumn vibe they’re looking for.
Any excuse for a sale is a good excuse for a sale. Who wants to go broke stocking up on cozy supplies? Not your affiliates, and not their audience.
Aside from the bundle sale we mentioned earlier, post a flash sale on almost anything and everything. Call it “fall flash,” “fall into savings,” “ball ‘till you fall,” or something else creative. It’s always exciting for your affiliates to promote, and it won’t take much to twist their audience’s arm into shopping.
Speaking of fall sales, if there’s a way for your brand to lean into pumpkin spice anything, even jokingly, we’d recommend it. What started and grew as a meme has now spiraled into a way for shoppers to spend.
If shoppers spend X amount, throw in a little pumpkin keychain or a pumpkin spice sticker. It doesn’t have to be big, but just cute enough for your affiliates to show it off.
This one might be the most compelling to shoppers. Exiting from the summer season can be difficult, but it’s made easier by looking forward to getting cozy. Have your affiliates show us their cozy get-un-ready-with-me’s, their stay inside cozy morning routines, and their cozy quiet reading time.
Have your affiliates ask their audiences what their favorite way to get cozy is. The more your audience feels involved, the more likely they are to convert.
Fall moves quickly, and Black Friday and Cyber Monday (BFCM) are just around the corner. But you couldn’t forget that, right?
Prepare your affiliates about the types of promotions you’ll be running for BFCM. Help them create teasers that drum up some hype, but won’t completely give promotion details away. These are the kinds of sales that people mark their calendars for, and you’ll want affiliate audiences to remember you.
At Simple Affiliate, we make running your affiliate marketing program, well, simple. From our automatic payouts to our comprehensive dashboards, to our easy KPI tracking, we make starting and scaling fast and effective.
Book a demo with our team today and discover how easy affiliate marketing can be for every season.
