You already know Shopify as one of the most popular e-commerce sites today. Thousands of businesses run their stores, sell their products, and grow their revenue. But when looking for your next way to scale, you may consider influencer marketing. Influencers help with brand awareness, boost your marketing campaigns, and create a strong passive income stream as affiliates for your business. Some influencers have carved a specific niche with Shopify, including Arie Scherson, Harry Coleman, and Kamil Sattar.
But how do these influencers do it? Why is it important to the Shopify ecosystem? Let’s dive in.
Shopify’s customization, features, and functionality are vast in the app. Once you add apps and integrations into the mix, it can be daunting for a new or growing business. Understanding the ins and outs of the platform takes time, patience, and expertise. That’s where the influencers come in.
By sharing their experiences and expertise, influencers help users navigate the platform’s intricacies. They’re a great, accessible resource for all types of Shopify users and can help businesses troubleshoot minor and major issues and smooth their operations.
Influencer marketing is essential for e-commerce growth, and influencers who work with Shopify specifically help businesses build brand awareness and trust and drive traffic through their engaging content.
Elliott Prendy is a popular influencer on YouTube, creating videos for many e-commerce businesses and their pains. With almost 94,000 followers, he sees consistent engagement and knows how to resonate with an audience.
His content covers the best Shopify apps, how to boost Shopify sales, and the challenges drop shippers face in the market. He has a “try and review” type of content for some of the products, making him a valuable resource for Shopify businesses of all sizes.
Much like Elliott Prendy, Kamil Sattar makes YouTube videos for e-commerce businesses. Known online as “The Ecom King,” he has over half a million subscribers and has also amassed around 90,000 followers on Instagram.
Kamil’s content focuses on entrepreneurship and growing Shopify stores. He dives deep into the Shopify weeds and also touches on digital marketing must-haves and the ins and outs of dropshipping.
Another influencer with a YouTube alter ego is Harry Coleman, aka the “Beast of Ecom”. Harry is known as a true e-commerce success story, having turned a simple dropshipping platform into a multi-million dollar empire in only 3 years.
He did have a few failures along the way, and his journey from newbie to seasoned pro resonates with viewers who come for the tips and stay for the inspiration. He has over 50,000 YouTube subscribers, and his weekly videos share actionable steps for building and scaling your Shopify business.
John Santos, the creator of Street Crafter apparel company, is an entrepreneur and creator who found success through fashion after finishing high school.
John creates content for YouTube and other platforms about e-commerce business hacks, revenue generation, and ways to use Shopify effectively. He has amassed over 425,000 subscribers, and his audience seeks him out for his easy-to-follow guidance and engaging style.
Another Shopify influencer with a great YouTube channel is Arie Scherson. With more than 125,000 subscribers, Arie is known for tailored content specifically for Shopify and e-commerce businesses.
Arie covers topics like how to grow your brand and boost revenue, and he collaborates with other creators, making thoughtful case studies and marketing strategies. His content is helpful, like many other influencers, but the collaborations bring an extra level of inspiration for his viewers.
Julia, also known as Shopify Success, is a well-known resource for mastering Shopify for your business. She’s a creator who can help you learn the ins and outs of the platform via in-depth tutorials, guides, and quick tips.
Aside from navigation, Julia helps businesses with topics like product selection, dropshipping, branding and design, and starter management strategies.
Shanelle Benjamin is known as “The Brand Hustler” on her YouTube channel and covers topics pertaining to e-commerce and Shopify businesses. She’s especially strong in the marketing space, with over 120,000 subscribers and a high engagement to match.
Viewers just getting started on Shopify will enjoy her basic tutorials and her shorter-form content of the same nature on Instagram.
Kicking off an influencer marketing strategy can be a great way to build partnerships, boost revenue, and elevate your brand. Down the line, a one-time influencer collaboration could be the start of a long-term affiliate marketing campaign.
Finding the right influencer for your brand doesn’t have to be overwhelming. To understand which qualities influencers should have, consider the following:
By understanding how your audiences and values overlap, you’ll know who makes the best partner for your business.
Are you looking to learn how to kick off your affiliate marketing program? Book a demo with Simple Affiliate today and see how easy it is to get started.
